Fashion and consumer science Term Paper Example | Topics and Well Written Essays - 3250 words - 1

Fashion and consumer science - Term Paper Example This term paper talks about consumers around the world that reflect some distinct behavioural traits while going for purchasing luxury products. Luxury products are purchased by the consumers not only depending on the features and advantages obtained from the product but also tends to avail a large plethora of experiences attached to such. The people availing such luxury products also tend to relate their identity with the products purchased and also with the specific brands and companies from which such commodities are purchased. Consumers do not resort to logical decision making while making the relevant purchases but rather are made to satiate the growing desires of comfort and luxury. It also helps the consumers to create a different social image for them in the society. To satisfy consumerism related to fashion commodities different types of retail formats have grown around the world which help the consumers to sustain their lifestyles. The purchasing activities related to luxur y commodities are conducted by consumers both on the physical and on the virtual plane. On the physical front the consumers tend to frequent the stores from where the commodities can be availed. However the consumers in the modern periods are also found to avail such commodities through the online sphere or through shopping activities conducted by the help of mobiles. The evaluation of the benefits availed through the purchase of luxury commodities is done based on the level of reflection that the consumers gain with the products. Still the luxury commodities produced around the world have some considerable lifetime after which such products or services become redundant and their place is taken by other such products and services. With the increase in sophistication and growth of consumer desires the luxury goods and services need to be enhanced in an aspiring manner to help meet future needs (Okonkwo, 2007, p.63-64). Research Question The research paper in question