Titanic Film Movie Review Example | Topics and Well Written Essays - 500 words

Titanic Film - Movie Review Example The paper tells that in the movie â€Å"Titanic† each scene, irrespective of the situation, you would be swept off your feet, seeing its beauty. A typical example of mere creation would be the scene which shows the ships logo. The movie opens with a sepia tone scene of the first voyage of the ship. Slowly as the camera covers the entire ship, it shows that Titanic is the most elegant, grandest and beautiful ship to be ever made on the face of the earth. It shows how majestically it floats in the mighty Atlantic Ocean, even the smoke churning out of the tall smoke towers on the top of the ship, and with the most soulful hymns, to add icing on the cake. She simply becomes the metaphor for Eden, sailing in the ocean of blue. Slowly we see the title, ‘TITANIC’, which appears over dark waters, which eventually speaks of her story, in the same way as Eden, as she will also fall into the darkness of the water. ‘I’m flying’. This happens to be the most beautiful and memorable scene in this movie. Who could ever forget the scene when Jack and Rose stand on the frontest tip of the mighty ship and opens their arms wide, and feel like they are flying. Everything was perfect in this scene, the sun setting, the beautiful hymns of ‘Every Night In My Dreams’, Rose’s clothes and hair symbolizing her freedom, which she is beginning to move into, and the words that she says, â€Å"I Trust You†, to Jack. These aspects make it one of the most beautiful romantic scenes in the history of Hollywood.

Lung cancer policy Term Paper Example | Topics and Well Written Essays - 4500 words

Lung cancer policy - Term Paper Example Compared with a combination of other malignant cancers like colon cancer, breast cancer, and the more familiar prostate cancer, the cancer of lungs kills more people than the three mentioned cancers combined. Such is the deadly and alarming situation of cancer of the lung. The simple explanation behind this is that, prostate cancer is prone to men only, while breast cancer is more prone to women. That is a contrast with lung cancer, the malignancy is not specific to gender, and it cuts across both women and men, hence creating more deaths than other types of cancers. In the entire of the nation, by the year 2007 there were roughly around 400,000 people who had survived through lung cancer. This malignancy has the lowest rates of survival compared to breast or prostate cancer which have slightly higher rates of survival. Hence since survival from the cancer is a matter of rarity, this has always resulted to lack of enough funding and even less motivation in creating awareness to the cancer. Currently in the United States the probability of developing cancer in any person’s life is such that 1 man in every 13 men will normally be diagnosed in your life time. And every 1 woman in every 16 women will be diagnosed over the same period. Research on the spending on the lung cancer carried out in 2004 show that the United States has been spending 9.6 billion dollars per year in the treatment and diagnosis of lung cancer. In men, the malignancy diagnosis of the cancer is high among the black and white men compared to Hispanic Asian or Pacific Islander men. In women there is higher statistics in white women contrary to other racial groups. When it comes to survival basing on the same ethnic or racial groups the data is as illustrated below in table 1.2, this is an overall average 5- year survival rate-: In diagnostics over half of the diagnosis normally happens when the cancer is at advanced stages, only 16% of the diagnosis happens at earlier stages. 25% of

Full case study in Jobber, D. and Ellis-Chadwick, F. (2012)Principles

Full in Jobber, D. and Ellis-Chadwick, F. (2012)Principles and Practice of Marketing(7thed). London, McGraw-Hil - Case Study Example This would reveal the extent to which the company followed the formal process of marketing planning. Dixons was a product oriented company when it stated its journey in electrical retail segment. Their followed the strategy â€Å"stack-em high – sell-em cheap in brightly coloured stores.† This strategy validated the fact that Dixons focused more towards selling good product in well-designed stores, but customer satisfaction was overlooked and it did not occupy centre position in the strategic approach of the company. A general formal marketing planning process is segregated into four parts that is goal setting, analysing present situations, create marketing strategies and allocate the marketing monitoring system and resources. In the goal setting segment companies set their mission and objectives. Dixons also established its mission to stock products and sell them in brightly coloured stores. Their objective was to offer variety of products and generate lucrative return s. However, the company missed customer service, which its competitors took advantage of. So it can be said that Dixons followed the first step of marketing planning process. The second step is to analyse current situation. The company came to know about its drawbacks during the economic crisis in 2006. It identified that there were major threats of recession in the global market and its competitors Best Buy started grabbing market share by providing better services to customers. At this juncture, Dixons revolutionised its move towards customers. This proves that the company followed the second step of marketing planning process too. The third step is to create marketing strategies, which Dixons rolled out in order to face the intense competition. It can be also called a transformation strategy of the company because it changed the focus of the company from being product oriented to customer oriented. The new business model also re-defined five specific objectives for the company. T he fourth and final stage was to allocate resources and monitor the plan. The major focus was now on after-sales and support and customer choice, value and service was the major function in the new business model. This discussion proves how Dixons followed and applied marketing planning process for devising the strategies (Jobber and Ellis-Chadwick, 2012). Answer 2 Business functions are those operations that are performed in a routine manner to achieve the business objectives of the organisation. In retail chains like Dixons, there are various business functions that they perform such as selling, which include sales, marketing, distribution or logistics, research and development. In supporting functions, activities like purchasing, human resource management, etc are performed. However, these are the internal functions, while the external business function in relation to these functions are advertising, market research, recruitment among others. In this part of the report will throw light on the business functions that supported the marketing plan of Dixons to become a success (Jobber and Ellis-Chadwick, 2012). Before the transformation strategy came into existence, Dixons specifically focused on distribution, supply, purchase and sales. However, after implementing the transformation strategy marketing strategies were enhanced and objectives were altered to develop competitive advantage. According to the new business

Lung cancer policy Term Paper Example | Topics and Well Written Essays - 4500 words

Lung cancer policy - Term Paper Example Compared with a combination of other malignant cancers like colon cancer, breast cancer, and the more familiar prostate cancer, the cancer of lungs kills more people than the three mentioned cancers combined. Such is the deadly and alarming situation of cancer of the lung. The simple explanation behind this is that, prostate cancer is prone to men only, while breast cancer is more prone to women. That is a contrast with lung cancer, the malignancy is not specific to gender, and it cuts across both women and men, hence creating more deaths than other types of cancers. In the entire of the nation, by the year 2007 there were roughly around 400,000 people who had survived through lung cancer. This malignancy has the lowest rates of survival compared to breast or prostate cancer which have slightly higher rates of survival. Hence since survival from the cancer is a matter of rarity, this has always resulted to lack of enough funding and even less motivation in creating awareness to the cancer. Currently in the United States the probability of developing cancer in any person’s life is such that 1 man in every 13 men will normally be diagnosed in your life time. And every 1 woman in every 16 women will be diagnosed over the same period. Research on the spending on the lung cancer carried out in 2004 show that the United States has been spending 9.6 billion dollars per year in the treatment and diagnosis of lung cancer. In men, the malignancy diagnosis of the cancer is high among the black and white men compared to Hispanic Asian or Pacific Islander men. In women there is higher statistics in white women contrary to other racial groups. When it comes to survival basing on the same ethnic or racial groups the data is as illustrated below in table 1.2, this is an overall average 5- year survival rate-: In diagnostics over half of the diagnosis normally happens when the cancer is at advanced stages, only 16% of the diagnosis happens at earlier stages. 25% of

Tackling Fraud in NHS of Scotland Essay Example | Topics and Well Written Essays - 1500 words

Tackling Fraud in NHS of Scotland - Essay Example Fraud in NHS Scotland costs an astonishing 100 million a year (Kelbie, 2008). However, NHSScotland Counter Fraud Services (CFS), which was set up as a deterrent safeguard against the further illegal activity, is empowered to discover, examine and trial cases of potential NHS fraud. "It is estimated that 14 million in NHS fraud savings have been made since the agency was established in July 2000." The Crown proudly announced that the NHS savings recouped from the potentially fraudulent activity is equal to the staffing costs of nearly 750 additional nurses or 120 extra consultants. In the alternative, it would fund enough resources for upwards of 2000 hip operation replacements or nearly 100,000 MRI scans, or nearly 200,000 emergency facility attendances (Crown, 2008). In the area of greatest savings, it was determined from two investigations that the greatest annualised cost recoupments were in gold dental inlay fraud reduction and ophthalmic service containment. These two spearheaded and particularized strategic investigations returned more than 2.2m on an annualised basis. The enormity of the savings in just two areas of concern highlights just how pervasive and ubiquitous the problem is (NHS, 2005/2006). The fraudulent activity most rampantly perpetuated involves patients who claim exemption from NHS charges for "dental treatment, optical vouchers and prescription charges; using false identities or fake prescriptions, and using the NHS for treatments free of charge." (Kelbie, 2008).

Immigration from Mexico to the Us Essay Example for Free

Immigration from Mexico to the Us Essay Introduction When you think about the US you think about immigration, both the legal and the illegal immigration. The United States of America is a country buildup around immigration. Ever since the possibility of fleeing chaotic and poverty hit Europe had become a reality, many chose to take the jump and take the long journey against the possibilities country, America. Since the 16th century, where the country was discovered, it has been connected with The American Dream and a new start on life and a possibility to be able to create a better life for yourself, better than the one you knew from your home country and many immigrated for that chance. The only Native Americans are the Indians all others are immigrants, most often more generations old. The US also has the largest and most technologically powerful economy in the world, this means that a lot of people still believe in â€Å"The American Dream† and therefore try to immigrate into the US. We will explain the illegal immigration to the US from Mexico in our task. After that we will look at the pros and cons of the illegal immigration financially. Subsequently we want to analyze which influence the illegal immigration has on the United States economy. Finally wed like to see on what the present president, Obama thinks of the subject and reckon which possibilities it opens up for in the future among other things the Dream act. Country portrait USA The United States of America is a democratic federal republic with more than 9,6 billion km2 and a population of 310 million people. This makes them the third largest and third most populated country in the world. The US gained their freedom from the British Empire in 1776, and had first there been recognized as a nation. Ever since the breakaway from Brittan the US had a lot of issues on the national level. Among other things the civil war in the middle the 19th century. Up through the 19 and 20 century 37 new states was added to the republic, this resulted in the 50 states we know as the United States of American today. It was not until after the Second World War the US took place as a superpower of the world and it has since been the all-dominant power both political and military, which has created the university-polar world community that we know today. The US has one GNP at 15.29 trillion $ which is the largest economy for a single country in the world, GNP growth was in 2011 on 1.7 % which ranks as a no. 162 in the world. The US has a complete workforce on 153.6 million (2011) and GNP per inhabitant on 49,000 USDS (2011) this gives a little misleading picture, since the difference between rich and poor is huge compared countries with less GNP per inhabitant. The US has an unemployment rate on 9 % (2011) and an incredible 15.1 % of the population live under the poverty threshold (2010) the US is the result of a country with large immigration from many different countries over several hundred years, therefore the US is among the top of the countries in the world with most ethnic groups. The main spoken language in the US is English/American 82, 1% of the population speaks that while a staggering 10,7 % of the population only speaks Spanish this creates a lot of barriers and challenges for the country. Issue – Illegal immigration from Mexico Definition The border between the United States and Mexico stretches more than 2.000 miles and has become a symbol of a boiling bowl of political issues between the two countries. It is especially the illegal immigration from Mexico to the United States that are causing problems. Facts * Mexico experienced economic turmoil in 1994, and there has been a large influx of Mexican immigrants ever since * Some 1.1 million people tries to cross the border and gets arrested every year * The Gini-coefficient (which is a measure of statistical dispersion that measures the inequality among values) illustrates the difference between living standards in the US and in Mexico. Where zero is complete equality, 100 is perfect inequality. Mexico has a gini index on 54,6 compared to the US which has a gini index around 46. Push / Pull factors This difference between the two countries might not be clear from the gini index. But there is a huge difference in living standards and possibilities of doing something grater with their lives than what is possible in Mexico. * GDP per capita * Mexico $14.800 * US $49.000 Push factors * Unemployment rate in Mexico may be as high as 25 % * Crime with especially drugs and gun trafficking * 51, 3 % of the population are living below the poverty line * Difficult to develop a higher standard of living Pull factors * Unemployment rate in the US is about 9 % * 15,1 % of the population are living below the poverty line * There are work for the Latinos in the South * Its hard work in the hot sun. Americans just dont want to do it anymore, said Betty Perez, a local rancher. * Noticeable difference in the quality of life between the two countries * Immigrants are chasing the â€Å"American Dream† Future immigrants * Despite a recent report from the Pew Hispanic Center * There will always be immigrants trying to immigrate to a better life * Pull factors are getting lower and this might have an effect / still a huge push factor Issue Linguistic Challenges Definition The linguistic challenges that arise because of the Mexicans’ immigration, have a huge effect on the us. By 2050 the United States will be the biggest Spanish-speaking country in the world. Analyzes * Education system loses quality, because of more Spanish talking students. Dropout rate for Hispanics is increasing. * Hispanic get substandard health care * Available jobs, but the language cause problems * Spanish can be a gateway The education systems lose quality, because of more Spanish talking students. The dropout rate for Hispanic between 16 and 19 years old who have poor English language skills is 59 percent. The Hispanic dropouts in educational institutions results in Hispanics with high an unemployment rate and low paying jobs. Hispanic Immigrants get substandard health care, because they cannot speak English well and not all hospitals have Spanish translators. Some places in the us there’s is actually jobs available for Hispanics, but manufacturing and retail employers can’t hire the immigrants, because of their bad English level, the immigrants aren’t able to be trained and placed in the jobs as well as the job safety requirements. You have to speak English on the job, so nobody has to be around you to tell you what the boss wants or translate out of an instruction manual, said Jose Adame of Horn Lake, Miss. He came from Mexico nine years ago for work, but said he was not able to find a steady job as a machine operator until he improved his English. The growing standard of living among Spanish-talking countries affects the trading. South-America is a way more important country now to trade with, than it was before. Some places it’s actually good to speak Spanish, and can it can be a gateway for a job if you speak Spanish. Issue – Economical ups and downs from immigration Definition The constant wave of immigrants to the US presents some difficulties and some advantages. We will now try to uncover some of the economical ups and downs that have come as a result of immigration in the US. Analyzes Are there economic and social consequences of illegal immigration? Some say Illegal immigrants have cost billions of taxpayer-funded dollars for medical services, others say that they are an asset to the society. * One of Mexicos largest revenue streams (after exports and oil sales) consists of money sent home by legal immigrants and illegal immigrants working in the U.S. * â€Å"All empirical study of illegals economic impact demonstrates that illegal immigrants contribute more than they cost.† – Francine J Mipman, Professor of Law, Business and Economics at Chapman University * Many small cities in the south, close to the Mexican border, wont function without the immigrants. * Recent estimate from the Council of Economic Advisers is that immigrants as a whole (not just illegal immigrants) add about $37 billion a year to the U.S. economy, on net. * It’s typically young uneducated men who immigrate to the US, so they don’t really contribute that much. * Illegal immigration from Mexico caused a 3.6 percent reduction in the wages of non-high school graduates in the U.S. during 1980-2000. Issue – President Obamas immigrations plans for the future Definition In November 2010 the Democrats lost the House and much of their Senate majority, which made it complicated for president Barrack Obama to successfully get his immigration politic reform through the senate. What is Barrack Obama’s immigrations plan for the next 4 years? Facts In 2008 president Obama ran for the president post with immigration as one of his main issues, but there has been a lack of progress on immigrations reforms, which Obama explains with a large Republican opposition, as well as a shift in priorities given the global financial crisis. Even though Barrack Obama admits that the lack of immigrations reforms are the greatest failure of his time as president. One of the main issues of immigration in USA is the deportation of young hard working people, who were brought to the country by their parents. Obama will stop these deportations, and help those young men get an education and be a part of the society. Since the beginning of his time in office, President Obama has worked to build a consensus for Congress to pass comprehensive immigration reform. He plans to continue his efforts to work with Congress to pass a bipartisan immigration reform, and has promised to make it a priority of his second term as president. The President understands the challenges that immigrants face. That’s why he proposed a new rule to keep families together by allowing undocumented spouses and children of U.S. citizens to stay in the country while they begin the legal immigration process. Conclusion / estimate It is incredibly hard to draw any conclusions on the illegal immigrations part, mainly because they are illegal and no one keeps track of them. Some studies shows that the immigrants push the wage level down on certain jobs, but the overall picture is that they contribute to the US economy. The illegal immigrants are not allowed any social services, therefore the cost of having them in the country is low while they take jobs that most Americans aren’t interested in. The legal immigrants pose a different issue, they are eligible to social services, and often ship their money to Mexico to their families, but they also use a steady flow of money in the country, it is more of a 50/50 saturation with the legal immigrants. Obama is going to continually try and make the US better for immigrants, and cut down on deportation of young people who were brought to the country by their parents. Obama will try to get a lot of reforms through the senate, but its going to be hard, depending on how the votes in the house goes at the election. The linguistic challenge presented by the Hispanic speakers in the US is something to take serious. The costs that public institutions in the US have to spend, to please all the Spanish speakers in the US, are huge. The educational challenge is also present here, the standards of the US education system has been dropping as a result of the Spanish speaking students. Method Most of the used statistics have been found online by using CIA, the world factbook. We have used the quantitative method and compared the two countries (Mexico and the US) statistics with each other looking at both economic and social problems. While looking at the numbers and statistics we have been critical and double checked the statistics that we found on different sites both Danish and American. In addition to that we have looked at several articles that have spoken about the issue of immigration both looking at pros and cons. We also watched a film during class in which there where some useful information about immigration from Mexico.

Impacts Of Water Pollution On Humans

Impacts Of Water Pollution On Humans Pakistan is a developing country having urbanized population 33.5% with the increasing migration rate from rural to urban areas. The water pollution in Pakistan and especially in the major cities like Faisalabad is very high which has a variety of effects on economy, ecology and human health. Cost of pollution is very high because of environmental protection measures and improvement measures.The present study was undertaken to assess the different reasons that contribute to the water pollution. The aim of study was to portray the contribution of textile industry in water pollution and its impacts on the economy, human health and environment of Faisalabad (An industrial zone of Pakistan). Waste hierarchy model is used to combat the problem of water pollution. It includes different steps of integrated approach that can be helpful to manage waste pollution. Key Words: Pollution; Textile; Water; Human Health; Ecosystem; Economy INTRODUCTION Water is one of the main elements that are responsible for life on earth. Two-third of the earth surface is covered by water. But we have exploited, mistreated and contaminated this precious natural resource. Today we are very well aware of the term water pollution. It is any chemical, physical or biological change in the quality of water that has harmful effects on any living organism that uses it (Brittanica encyclopedia). Everyday, 2 million tons of human wastes are disposed of into watercourses. In developing countries, 70 percent of industrial wastes are dumped untreated into water. And half of the worlds wetlands have been lost since 1900 (UN Programme for World Water Assessment, 2009). The problem of water pollution is increasing day by day in Pakistan. Vulnerability of safe drinking water is growing due to this pollution. It has also created a danger to human health. Water born diseases are common in Pakistan (Ilyas, 1998). According to Government of Pakistan, water born dise ases are 20-30 percent of all hospital cases (1999-200). All cities are the victim of this problem. But the situation is worst in the city of Faisalabad. It is the 3rd largest city of Pakistan. It is located in the province of Punjab. It has population more than 2 millions. It is the biggest industrial and textile zone of Pakistan. Water pollution has endangered the environment of the city. REASONS OF WATER POLLUTION There are different reasons of water pollution in Faisalabad i.e. sewerage system, solid waste, industry and pesticides. Textile Industry Most prominent reason of water pollution is the effluents from the textile industry. There are more than 40 textile mills and 6000 small power looms units in Faisalabd (Nosheen-Sofia et.al., 2003).Power loom are small units that are spread in the whole city. The textile industry represents a range of industries with operations and processes that are diverse as its products. It is almost impossible to describe a typical textile effluent because of such diversity. Fabrics, after its manufacturing, are sent to several wet processes Collectively known as finishing and it is in these finishing operations these major waste effluents are produced (Abo-Elela et al., 1988). Most of the units in the city have no proper discharge system and recycling plants. They come through open channels and mix with clean water. This waste is highly alkaline in its nature. It affects the water and soil as well. There are many materials that can be found in the water, like chloride, sulphate and phenol. These contents of textile are growing at alarming level. A research conducted was by Nosheen et.al, (above table) they collected many random samples of water that shows the amount of different materials in it.(2003) We can observe from the above data that the amount of chloride is more in the process of bleaching and the amount of sulphate is high in the process of mixing. Furthermore, we can see that the amount of phenol remained less in all process as compares to chloride and sulphate. According to Pakistan environmental protection agency 67% of collected samples of water were not suitable for drinking (2003). Textile effluent Source (www.oilgoneeasy.com/oil_spill_blog) (ii) Pesticides Another reason for water pollution in this city is pesticides. Wheat and Cotton are the main grown crops of this region. Pesticides are widely used to control the pests in that area. These chemicals contain human made organic compounds. These chemicals can be migrated to surface water, local watersheds and ground water. Ground water is the major source of drinking water in many areas. Especially where canal and river water is not easily available. According to Hallberg, 40-50% drinking water is pumped through ground water (1998). When these chemicals mix into ground water they contaminate the water and pose threat to drinking water. A research conducted by Akhtar et.al, shows the different amount of components that were present in the ground water of Faisalabad Sodium is in abundance in Faisalabad groundwater. It was estimated to be 660 Â ± 430 mg I-I. Only 14.52% samples were below the sodium guideline value of WHO i.e. 200 mg 1-1. Excessive intake of sodium in the form of sodium chloride may lead to vomiting and elimination of the salt. Acute effects may include convulsion, muscular twitching, rigidity, and pulmonary oedema (MSS, 1980). In the past DDT and its metabolites were also sprayed heavily. So their residues are found in the water. They have very harmful effects on water. So water is not safe for drinking in that zone (Tanabe, et.al, 2000). (iii) Solid Waste Solid waste is another cause of water pollution. According to the resource conservation and recovery act of America, solid waste includes household waste and commercial waste collected by a municipality within a given area. Solid waste is a big problem in Faisalabd. According to the city district government of Faisalabad, 1275 tons of solid waste per day is generated in the city. But they are only able to collect 51% of solid waste from the total amount. They have no proper collection and transportation system. They also dump the waste into low depressions (performance report, 2009). They have no proper buffer zones to dump the solid waste. These lack of resources and mismanagement leads toward the water pollution because all the unlifted waste discharges into the water bodies. So water is contaminated with different harmful materials. When human drink this water can get many diseases. So the solid waste in many cities of world is damaging the quality of water. All above factories are responsible for water pollution and it has wide range of effects on environment, plants and humans. Solid waste Source (ptj.com.pk/newsite/general-articles/Issue_12 EFFECTS OF WATER POLLUTION a. Human Health Residues of DDT have very harmful effects on humans. For example it can badly affect pregnant women. It can remain in the human milk. For example, Hussian, et.al reported the residues of DDT and its degrading products in human milk in the city of Faisalabd. In this way they can produce negative impacts for the nourishment of child. These chemicals effect the whole generation. Other than DDT, many chemicals that are present in the effluents of textile mills produce wide range of diseases. According to Akhtar et al different samples were taken from the city variety of diseases were found. The percentage of Diarrhea, hepatitis and typhoid is more as compared to other diseases. Hair loss is one of the diseases that affect humans in that area. There are many contaminations that can cause it. But lead and selenium are the most prominent in it. When water travels from the old pipes, then led contaminate the water. It causes hair loss in the population. Plants Water pollution also affects the plants and agricultural crops. It disturbs the quality and quantity of plants. Polluted water contains different heavy metals in it. When this water is given to the plants they produce different abnormalities. Cadmium is the most toxic metal for plants followed by other metals like, Cu, Zn and Pb. Due to the presence of these metals in the water the intake of nutrients to plants is decreased. So it affects the growth of plant. In result, the protein content of plants decreases from 19-71.4 % (Akhtar et.al , 2002). If the protein content is not sufficient then the quality of crop plant is not considered as good. Due to polluted water the amount of Algae is also increased in the water. It decreases the photosynthesis process of other plants and result into negative effects on the growth of other plants. They also disturb the biological oxygen demand level Ecosystem Pollution of water has also bad affect on ecosystem. The high chloride content kills some important microorganisms that are important in some food chains of aquatic life (Kumar, 1989). Some animal are very sensitive to water pollution. They absorb chemicals into the water through their skin. So they are badly affected from pollution. Some other insects that have ability to walk on water, they become unable to walk because of this pollution. Other young animals got physiological effects as suffocation and thinning of eggshells to the alteration of neurochemistry (Sean fears, 2009). If microorganisms are badly affected in this way then whole ecosystem may disturb because in an ecosystem each individual level has its own energy share. If some are killed the whole food chain may disturb and result into disaster for any ecosystem. Pollutant compounds are very toxic and are dangerous for fish even at very low level. Furthermore, when human eat this fish, they also get affected. Eventually, this process affects humans as well. People can get diseases such as hepatitis by eating seafood that has been poisoned. Pollution from industries, sea ships, fertilizers and urban wastes is coming into water and spoiling the ecosystem (figure 3). Water is polluted due to industry, sewage and fertilizer run-off. This polluted water goes to the ecosystem and disturbs the whole ecosystem. It results into the death of algae and also plants. These two are also the sources of nutrients for fish. Polluted water also affects the fish. In a result it disturbs the whole ecosystem. WHY POLLUTION? WHO IS WINNING AND WHO IS LOOSING? Different scholars and researchers are in debate concerning the current conflicting position with regards to the environmental pollution, renewable and non-renewable resource utilization, environmental degradation, etc. Specifically, environmentalists and economists are becoming the prominent players in this debate (Ewijk and Wijnbergen, 1995). The issue of environmental sustainability is generally a crucial aspect of human life, which should need a common understanding and thereafter tangible action by the existing generation. Accordingly, the existing environmental problem is a result of improper human involvement in natural resource utilization. The advocate of intergenerational development requests the resilience of nature to its improved state with the introduction of healthy human-nature relationship. Currently, growing principle of self organization and maximum power are the mile stones for the introduction of new era in human-nature liaison (Odum, 2000). It is obvious that human need and want is much dependent on natural resources. All goods and service that are produced in an industry exploit varied types of natural resources. This indicates that human economic activity is directly linked with the environment. Besides, different economic growth theories are purely relied on the production, consumption and distribution of goods and services from natural resource in order to maintain better economic growth. Significantly, Lopez and A. Toman (2006) argued that, modern growth theory shows that not only environmental sustainability is potentially compatible with positive economic growth but also, and perhaps more importantly, the failure to achieve environmental sustainability may become an obstacle to sustained economic growth. In fact, the race for achieving economic growth among the nations resulted in over use of natural resource and challenged the well functioning of ecosystem in general. This statement point out a strong link betwe en the environment and economic growth and it absolutely indicates that our environment is the sole base for all human activity in different ways. Above figure shows although textile industry and pesticides industry has positive effect on economy. But both pollute water. This polluted water has adverse effects on human health, biodiversity and ecosystem. We have to spend lot of money to maintain human health, biodiversity and ecosystem. So these all measures put a negative effect on the economy. SUSTAINABLE ENVIRONMENT AND ENERGRY TRANSFORMATION PROCESS We should be given higher concern to the thoughts made by Odum (1995) and other environmentalists in order to come up with sustainable environment. We should investigate what the energy hierarchy concept says about sustainability. In the process of energy transformation, the potential energy is spent in production process to provide small output of available energy in different kind (Odum, 2000). This degraded energy in the process is a burden on environment and may result as a pollution for the environment. So it is necessary to prevent from these difficulties at the heart of the process ( Mahmoud M. El-Halwagi, 1998). Therefore, pollution control decisions are made with little or no regard to the process that generates the waste. As Odum described that the control inputs have much effect on the output of the process (2007). This perspective gave rise to prepackaged menus of solutions from which options can be chosen and added to the periphery of the process to address environmental problems. Unfortunately, this approach addresses the symptoms of the problem without dealing with the root cause of the environmental problem which lies at the core of the process. It includes several practices like equipment modification, design and operational changes of the process, reformulation or redesign of products, substitution of raw materials, and use of environmentally benign chemical reactions. (Mahmoud. M. El-Halwagi, 1998). In conclusion by using these practices we can make the transformation process more efficient and it will reduce the amount of degraded energy. ECONOMICS OF WATER POLLUTION AND INDUSTRY Industry is the main source of water pollution in the city of Faisalabad. There are more than 40 textile mills and 6000 small power looms units in Faisalabd (Nosheen-Sofia et.al., 2003). This industry discharge different types of effluents that cause major financial loss to the system. -Destruction of ecosystem -Diseases of human and plants -Starvation, poverty and social conflicts Changes in the quality of water Industry Emissions Financial losses (Prices of raw material) Income losses Raw material consumption Modified availability of raw material Improvement measures Environmental protection measures Costs Costs Fig. 5 Economic accounting of water pollution Source (Environmental economic accounting Available at. www.destatis.de/environment/ German Environmental, property=file.pdf) Above diagram shows the industry as a source of change in the quality of water and the consumption of raw material. This change in the quality of water may disturb the ecosystem. It can also spread diseases in human and plants. The shortage of raw material can create starvation. Cost of pollution is very high that is shown at two stages. At first stage due to adoption of environmental protection measures and then the adopt ion of improvement measures to remove the harmful effects of pollution and industry. CONCEPTUAL MODEL TO MANAGE WATER POLLUTION I think there are many ways to combat the water pollution in any area. First of all, integrated approach may be used. I think we should focus on different technology options with different community based approach. We should device that policy that can work for the uplift of whole community. if we divide the management strategy into different steps then we can combat the pollution in an efficient way. Figure 6, below shows the different management steps that can be utilized to manage pollution. This model is also called the waste hierarchy model. This model gives us a clear picture of management steps according to their importance. Fig.6 Waste Hierarchy Model The waste hierarchy refers to the 3Rs of reduce, reuse and recycle strategies according to their desirability. The 3Rs are meant to be a hierarchy, in order of importance. Waste Prevention If we avoid making the waste in the first place then we wont have to use resources recycling and disposing of it. Avoid over packaged products, if you have a choice get the one with the least packaging that you have to put in your black bin Concentrates are packaged in smaller bottles less damage to the environment. Avoid Disposables, as the name suggests they are meant to be thrown away instead of cleaning with a paper towel use a cloth inst Reuse Often we can reuse items that we have such as carrier bags, also other may be able to reuse items that we do not want. Auction Websites are an easy way of selling items you dont want. youd be amazed at What people will pay for. Charity Shops take lots more than just clothes if you contact them with all the items youve have they will tell you what they can take. (c) Recycle Discards are separated into materials that may be incorporated into new products. This is different from Reuse in that energy is used to change the physical properties of the material. Initiatives include Composting, Beverage Container Deposits and buying products with a high content of post-consumer. (d) Disposal If we produce less waste then we have to dispose of less waste into the landfill. Source (http://www.derby.gov.uk/Environment/RubbishWasteReCycling) CONCLUSION Water is a unique natural resource. But we have exploited and contaminated this natural resource. So many countries of the world are facing water pollution. It is a great challenge to the sustainability of our environment. Sustainability should be taken as distinctive and wide-ranging criterions which guide global development. It is noticeable that currently, the major supply of energy is fossil fuel which is non-renewable. Furthermore, the level of environmental pollution is too high due to high rate of carbon gas emission. This allows the system to reward the environment in unfair way for the damage and it is not based on what the environment is serving the economic system as a whole. Apparently, economists put forward an opposing approach to define sustainability by limiting inter-temporal welfare of human being. Every country has its own specific causes of water pollution. It may vary from industries, solid waste to overuse of pesticides. Being a biggest textile zone of Pakistan, Faisalabad is facing a severe problem of water pollution. Textile effluents are discharging into the water because of mismanagement and lack of infrastructure. Many other factors are contributing to this water pollution like solid waste and overuse of pesticides. This water pollution has severe outcomes. It produces different abnormalities in plants, animals and human beings. We can combat with water pollution by adopting different measures. We can decrease the intensity of problem by using integrated management approach that can work for the development of whole community. We can save the water by imposing new regulations and laws for the polluters. We also need to change our way of thinking about the world and the use of natural resources. In this way we can save a better future for our upcoming generations.